Asus ROG Phone 7 vs vivo V40 - Detailed Phone Comparison

Detailed Comparison

Specification
vivo V40
vivo V40
Vivo

General

Launch Date May 1, 2023 July 3, 2024
Release Year 2023 2024

Physical

Volume 137.21 cm³ 93.59 cm³
Screen Size to Weight Ratio 2.84 "/g 3.57 "/g
Weight 239 g 190 g
Height 173 mm 164.2 mm
Width 77 mm 75 mm
Thickness 10.3 mm 7.6 mm
Foldable Design No No
Available Colors
  • Phantom Black
  • Storm White
  • Moonlight White
  • Stellar Silver (Titanium Grey)
  • Nebula Purple (Lotus Purple)
  • Ganges Blue
  • Sunglow Peach

Display

Screen Size 6.78 " 6.78 "
Resolution 1080 x 2448 1260 x 2800
Aspect Ratio 20:9 20:9
Screen-to-Body Ratio 82.2 % 90.1 %
Pixel Density 395 PPI 453 PPI
Refresh Rate 165 Hz 120 Hz
Typical Brightness N/A N/A
HBM Brightness 1000 nits N/A
Peak Brightness 1500 nits 4500 nits

Hardware

Battery Capacity per Screen Area 130.52 mAh/in² 119.65 mAh/in²
Battery Density 43.73 mAh/cm³ 58.76 mAh/cm³
Battery Capacity 6000 mAh 5500 mAh
NFC Support Yes Yes
Chipset Qualcomm SM8550-AB Snapdragon 8 Gen 2 (4 nm) Qualcomm SM7550-AB Snapdragon 7 Gen 3 (4 nm)
CPU Octa-core (1x3.2 GHz Cortex-X3 & 2x2.8 GHz Cortex-A715 & 2x2.8 GHz Cortex-A710 & 3x2.0 GHz Cortex-A510) Octa-core (1x2.63 GHz Cortex-A715 & 3x2.4 GHz Cortex-A715 & 4x1.8 GHz Cortex-A510)
GPU Adreno 740 Adreno 720

Connectivity

USB Version 2.0 2.0
OTG Support 1 1
DisplayPort 1
DisplayPort Version 1.4 N/A
USB Features USB Type-C 2.0, OTG, DisplayPort 1.4, Accessory Connector USB Type-C 2.0, OTG

Software

Operating System Android Android
Initial OS Version 13 14
Maximum OS Version 15

Comparison Summary

1. Specifications Comparison

FeatureAsus ROG Phone 7vivo V40Practical Impact
Design
Dimensions (mm)173 x 77 x 10.3164.2 x 75 x 7.6ROG Phone 7 is thicker and heavier, potentially less comfortable for one-handed use. Vivo V40 is sleeker and more pocketable.
Weight (g)239190Significant weight difference; Vivo V40 is noticeably lighter for daily carry.
Display
Size (inches)6.786.78Same screen size.
Resolution (px)1080 x 24481260 x 2800Vivo V40 has a sharper display with higher pixel density, resulting in crisper text and images.
Refresh Rate (Hz)165120ROG Phone 7 offers a smoother experience for gaming and scrolling, but higher refresh rate can impact battery life.
Peak Brightness (nits)15004500Vivo V40 boasts significantly higher peak brightness, ensuring better visibility in direct sunlight.
Performance
ChipsetSnapdragon 8 Gen 2Snapdragon 7 Gen 3ROG Phone 7 utilizes a flagship chipset, offering significantly higher performance for demanding tasks and gaming. Vivo V40's mid-range chipset provides good performance for everyday use but might struggle with high-end gaming.
CPUOcta-core (up to 3.2 GHz)Octa-core (up to 2.63 GHz)ROG Phone 7 has a faster and more powerful CPU, translating to faster app loading, smoother multitasking, and better gaming performance.
GPUAdreno 740Adreno 720ROG Phone 7's superior GPU provides a significant advantage in gaming and graphically intensive applications.
RAM (GB)1212Both phones have ample RAM for smooth multitasking.
Camera
Main Camera (MP)50 (Sony IMX766)50 (Samsung GNJ)Both phones have comparable main camera sensors, but image quality will depend on processing and software.
Ultrawide (MP)1350Vivo V40 has a higher resolution ultrawide camera, potentially capturing more detail.
Macro (MP)5Not specifiedROG Phone 7 has a dedicated macro lens, while it's unclear if the Vivo V40 has one.
Video RecordingUp to 8K @ 24fpsUp to 4K @ 30fpsROG Phone 7 supports higher resolution video recording.
Battery
Capacity (mAh)60005500ROG Phone 7 has a larger battery, potentially offering longer battery life. However, real-world usage will vary depending on factors like display brightness and refresh rate.

2. Key Differences Analysis

Asus ROG Phone 7 Advantages:

  • Superior Performance: Flagship Snapdragon 8 Gen 2 chipset provides significant performance advantage for gaming and demanding tasks.
  • Higher Refresh Rate Display: Smoother gaming and scrolling experience.
  • Larger Battery: Potentially longer battery life.
  • Dedicated Macro Lens: For close-up photography.
  • Higher Resolution Video Recording: Up to 8K.

vivo V40 Advantages:

  • Sharper Display: Higher resolution and pixel density for crisper visuals.
  • Significantly Brighter Display: Excellent outdoor visibility.
  • Lighter and Sleeker Design: More comfortable for one-handed use and portability.
  • Lower Price: Positioned in the mid-range price segment.
  • Optical Image Stabilization: Vivo V40 offers OIS for potentially smoother videos and better low-light photos.

3. User Profiles & Recommendations

Asus ROG Phone 7: Ideal for mobile gamers, power users, and those who prioritize performance above all else.

vivo V40: Suitable for users who prioritize a sharp, bright display, sleek design, and good all-around performance for everyday tasks. A good choice for those seeking a balance between features and price.

4. Decision Framework

Key Questions for Buyers:

  1. What is your budget? The ROG Phone 7 is significantly more expensive.
  2. What are your primary use cases? Gaming and demanding tasks favor the ROG Phone 7, while everyday use, media consumption, and portability favor the Vivo V40.
  3. Which features are most important to you? Prioritize performance, battery life, and a high refresh rate display with the ROG Phone 7. Choose the Vivo V40 for a sharper, brighter display, sleek design, and OIS for the camera.

My Choice: vivo V40

While the ROG Phone 7 boasts superior performance, the vivo V40 strikes a better balance for my needs. I prioritize a sleek and lightweight design for comfortable daily use, a bright and sharp display for media consumption, and good overall performance for everyday tasks. The Vivo V40 delivers on these aspects while being more affordable. While I appreciate the higher refresh rate and larger battery of the ROG Phone 7, the Vivo V40's advantages in display quality, design, and price are more compelling for my personal use. The inclusion of OIS in the Vivo V40 is also a significant factor, as it significantly improves image and video quality in various scenarios. The ROG Phone 7's gaming-centric features are less important to me than a well-rounded, everyday phone.

Emily Harper
Emily Harper

Technology Insights Specialist

Dedicated technology writer specializing in mobile device analysis and technology communication. Expert at translating complex smartphone features into clear, actionable insights for diverse audiences.

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  • Mobile technology analysis
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Bridging technical complexity with engaging, accessible narratives.