Apple iPhone 12 Pro Max vs Asus Zenfone 9 - Detailed Phone Comparison

Detailed Comparison

Specification

General

Launch Date November 13, 2020 September 15, 2022
Release Year 2020 2022

Physical

Volume 92.93 cm³ 90.79 cm³
Screen Size to Weight Ratio 2.94 "/g 3.49 "/g
Weight 228 g 169 g
Height 160.8 mm 146.5 mm
Width 78.1 mm 68.1 mm
Thickness 7.4 mm 9.1 mm
Foldable Design No No
Available Colors
  • Silver
  • Gold
  • Graphite
  • Pacific Blue
  • Midnight Black
  • Starry Blue
  • Moonlight White
  • Sunset Red

Display

Screen Size 6.7 " 5.9 "
Resolution 1284 x 2778 1080 x 2400
Aspect Ratio 19.5:9 20:9
Screen-to-Body Ratio 87.8 % 84.2 %
Pixel Density 458 PPI 445 PPI
Refresh Rate N/A 120 Hz
Typical Brightness N/A N/A
HBM Brightness 800 nits N/A
Peak Brightness 1200 nits 1100 nits

Hardware

Battery Capacity per Screen Area 82.13 mAh/in² 123.53 mAh/in²
Battery Density 39.67 mAh/cm³ 47.36 mAh/cm³
Battery Capacity 3687 mAh 4300 mAh
NFC Support Yes Yes
Chipset Apple A14 Bionic (5 nm) Qualcomm SM8475 Snapdragon 8+ Gen 1 (4 nm)
CPU Hexa-core (2x3.1 GHz Firestorm + 4x1.8 GHz Icestorm) Octa-core (1x3.19 GHz Cortex-X2 & 3x2.75 GHz Cortex-A710 & 4x1.80 GHz Cortex-A510)
GPU Apple GPU (4-core graphics) Adreno 730

Connectivity

USB Version 2.0 N/A
OTG Support 1
DisplayPort
DisplayPort Version N/A N/A
USB Features Lightning 2.0 USB Type-C, OTG

Software

Operating System iOS Android
Initial OS Version 14.1 12
Maximum OS Version 18 14

Comparison Summary

1. Specifications Comparison

Here's a detailed comparison of the Apple iPhone 12 Pro Max and Asus Zenfone 9, focusing on the practical implications of their specifications:

Design

FeatureApple iPhone 12 Pro MaxAsus Zenfone 9Practical Impact
Physical Size160.8 × 78.1 × 7.4 mm146.5 × 68.1 × 9.1 mmiPhone 12 Pro Max is significantly larger, less pocketable and harder to use single-handedly; Zenfone 9 is more compact.
Weight228g169gZenfone 9 is much lighter, making it more comfortable for prolonged use and carrying.
BuildUnknown Screen ProtectionCorning Gorilla Glass VictusZenfone 9 has superior screen protection against scratches and drops. The iPhone's screen protection is not specified.

Display

FeatureApple iPhone 12 Pro MaxAsus Zenfone 9Practical Impact
Size6.7"5.9"iPhone 12 Pro Max offers a larger viewing area, better for media consumption and multitasking; Zenfone 9 is more comfortable for single-handed use.
Resolution1284x27781080x2400iPhone 12 Pro Max has a sharper display with more detail due to its higher resolution.
PPI458445Both have very similar pixel densities, so perceived sharpness will be very close for most users.
TechnologyOLEDAMOLEDBoth use high-quality display technologies with excellent contrast and color reproduction. Differences are minimal.
Refresh Rate60Hz120HzZenfone 9 provides smoother animations and a more fluid visual experience, especially noticeable when scrolling or gaming.
Brightness1200 nits1100 nitsiPhone 12 Pro Max is slightly better for outdoor visibility, as the screen gets slightly brighter.

Performance

FeatureApple iPhone 12 Pro MaxAsus Zenfone 9Practical Impact
ChipsetApple A14 Bionic (5 nm)Qualcomm Snapdragon 8+ Gen 1 (4 nm)Zenfone 9 has a newer chipset that results in slightly higher performance.
AnTuTu Score1,121,8031,232,500Zenfone 9 will offer marginally better performance for gaming and other demanding tasks.
GPUApple GPU (4-core graphics)Adreno 730Both GPUs are high-performing; the Adreno 730 in the Zenfone 9 has a slight edge in the Android ecosystem, but both offer very good gaming performance.

Camera

FeatureApple iPhone 12 Pro MaxAsus Zenfone 9Practical Impact
Main Camera12MP f/1.6, 1.70 µm pixel size, Sony IMX60350MP f/1.8, 1.00 µm pixel size, 1/1.56" sensor, Sony IMX766Zenfone 9 captures more detail due to higher resolution. iPhone 12 Pro Max has a wider aperture, which may perform better in low light.
Selfie Camera12MP f/2.2, Sony IMX514 , pixel size not provided12MP f/2.45, 1.22 µm pixel size, 1/2.93" sensor, Sony IMX663iPhone 12 Pro Max has a slightly wider aperture for better low-light selfies. The Asus Zenfone 9 has a larger sensor and pixel size which typically results in better low light selfies.
Telephoto Lens12MP f/2.2, 1/3.4" sensor, 1.00 µm pixel size, Sony IMX590Not availableiPhone 12 Pro Max offers optical zoom capabilities, allowing for closer shots with minimal loss in quality. Zenfone 9 lacks a dedicated telephoto lens.
Wide Angle Lens12MP f/2.4, 1/2.55" sensor, 1.40 µm pixel size, Sony IMX372Not availableiPhone 12 Pro Max allows for a wider field of view for landscape and group photos. Zenfone 9 lacks a dedicated wide-angle lens.
Wide Angle + MacroNot available12MP f/2.2, 1/2.55" sensor, 1.40 µm pixel size, Sony IMX363 Exmor RSZenfone 9 offers a wide-angle lens that doubles as a macro lens for close-up photography.
VideoUp to 4K 60fps with HDR, slow-motion up to 240 fpsUp to 8K 24fps with HDR, EIS, slow-motion up to 480 fpsAsus Zenfone 9 is capable of recording at 8K resolution. It also offers EIS and higher slow motion frame rate. Both phones feature video stabilization, suitable for stable video footage.
DXOMark ScoresMobile: 131, Selfie: 132Not AvailableiPhone 12 Pro Max has Dxomark scores for both mobile camera and selfie camera. Zenfone 9 has not been tested by Dxomark.
FeaturesOptical zoom, triple camera, Ultra stable video, manual focus, night mode8K video, Dual camera, digital image stabilization, GimbaliPhone 12 Pro Max offers more versatile features for various photo scenarios. Zenfone 9 offers advanced stabilization and higher video resolution.

Battery

FeatureApple iPhone 12 Pro MaxAsus Zenfone 9Practical Impact
Capacity3687 mAh4300 mAhZenfone 9 has a larger battery, likely providing better battery life throughout the day.
Charging20W fast charging30W fast chargingZenfone 9 charges faster, allowing for less time plugged in.
Features20W adapter sold separately, MagSafe wireless charging up to 15W, Qi wireless charging up to 7.5W.Non-removableiPhone offers wireless charging capabilities and fast charging (charger sold separately). Zenfone 9 lacks wireless charging support, but has faster wired charging.

Other

FeatureApple iPhone 12 Pro MaxAsus Zenfone 9Practical Impact
Operating SystemiOS 14.1 (upgradeable to 18)Android 12 (upgradeable to 14)Different OS ecosystems - user preference plays a key role here, offering access to different apps and features.
WiFiWiFi 6, Dual band, MiMO, HotspotWiFi 6, Dual band, MiMO, Hotspot, Direct, DisplayAsus Zenfone 9 offers more versatile wifi capabilities by offering direct connectivity and the ability to display on other screens.
Bluetooth5.1, LE, A2DP5.2, LE, AVRCP, HID, OPP, APT-x, LDAC, SBC, AACZenfone 9 offers slightly better audio quality and has more compatibility with audio devices due to more supported codecs.
GPSGPS, A-GPS, GLONASS, Beidou, QZSS, GalileoGPS, A-GPS, GLONASS, Beidou, QZSS, Galileo, GPS (L1+L5), GLONASS (L1), BeiDou (B1), Galileo (E1+E5a), BeiDou (B2), NavIC System, QZSS (L1 + L5)Zenfone 9 offers better positional accuracy for navigation due to the support of more satellite systems.
SIMDual SIM (Nano SIM + eSIM)Dual SIM (Nano SIM + Nano SIM)iPhone supports eSIM, allowing digital carrier switching and easy management of multiple numbers, Zenfone 9 does not support eSIM.
Storage128/256/512 GB, No expandable storage128/256 GB, No expandable storageiPhone 12 Pro Max has more storage variants (Up to 512 GB). Both phones do not support external storage expansion.
RAM6 GB8/16 GBZenfone 9 has the advantage of higher RAM, beneficial for heavy multitasking and gaming.
AudioDolby Atmos, Dolby Digital Plus, Stereo SpeakersHi-Res Audio, Noise cancellation microphone, Stereo Speakers, 3 microphonesBoth offer good stereo sound. Asus Zenfone 9 has a slight edge in audio quality and clearer calls with a dedicated noise cancellation microphone.
SecurityBasic security featuresside-mounted fingerprint sensorZenfone 9 offers the convenience of fingerprint unlocking.
SensorsProximity, Accelerometer, Compass, Gyroscope, BarometerProximity, Accelerometer, Compass, Gyroscope, FingerprintZenfone 9 includes a fingerprint sensor for better security while the iPhone 12 Pro Max includes a barometer for environmental sensing.

2. Key Differences Analysis

Apple iPhone 12 Pro Max Advantages:

  • Larger, Sharper Display: Provides a more immersive viewing experience. Ideal for media consumption, content creation, and multitasking.
  • Telephoto Lens: Offers optical zoom for better close-up photography without significant quality loss.
  • Wider Main Camera Aperture: May offer slight improvements in low light photography due to its wider aperture.
  • eSIM Support: Allows for easy switching between digital carriers and management of multiple phone numbers.
  • Wireless Charging: Offers MagSafe and Qi wireless charging for added convenience.
  • Ecosystem Integration: Stronger integration within Apple's ecosystem (if relevant to user).
  • Triple Camera Setup: Versatile camera system with wide, standard, and telephoto lenses, suitable for different shooting conditions.
  • DxOMark Scores: Provides a known point of reference for camera quality.

Asus Zenfone 9 Advantages:

  • Compact & Lightweight Design: Significantly more pocketable and easier to use one-handed.
  • Higher Refresh Rate Display: Smoother animations for a better visual experience.
  • Newer, Faster Chipset: Slightly better overall performance and slightly more efficient in battery management.
  • Larger Battery: Likely better battery endurance due to the larger battery capacity.
  • Faster Charging: Reduces time spent plugged into the charger.
  • 8K Video Recording: Provides the ability to shoot professional-grade video.
  • Gimbal Stabilization: Offers advanced image stabilization for smoother videos.
  • More RAM: Better for heavy multitasking and resource-intensive applications.
  • Fingerprint Sensor: Offers the convenience of quick and secure biometric unlocking.
  • Superior Screen Protection: Corning Gorilla Glass Victus offers better protection for the display.
  • Better Bluetooth Codec Support: Offers higher audio quality when using Bluetooth headphones.
  • More Comprehensive GPS Support: Offers better location accuracy.

Trade-offs:

  • iPhone 12 Pro Max: Larger and heavier, less comfortable for single-hand use and has no fingerprint sensor.
  • Asus Zenfone 9: Smaller display, lacks a dedicated telephoto lens, lacks wireless charging and a lower screen resolution.

3. User Profiles & Recommendations

Ideal User for Apple iPhone 12 Pro Max:

  • Media Consumers: Those who enjoy watching videos, movies, and playing games on a large screen.
  • Content Creators: Users who need a versatile camera system with telephoto zoom and consistent video quality.
  • Apple Ecosystem Users: Individuals deeply invested in the Apple ecosystem and its services.
  • Business Professionals: Users who need the benefits of an eSIM and seamless integration for their work life.
  • Users who prefer better low-light capabilities: The wider aperture lens on the iPhone might be more suitable for those scenarios.
  • Users who want wireless charging: The Apple device allows for magsafe and standard qi wireless charging.

Use Cases where iPhone 12 Pro Max Excels:

  • Watching movies and videos on the large, high-resolution display.
  • Taking photos and videos in varied conditions using the triple camera setup.
  • Editing photos and videos on the device.
  • Seamless integration with other Apple devices.

Ideal User for Asus Zenfone 9:

  • Users who prefer small, pocketable devices: Those who prioritize a compact and lightweight form factor.
  • Gamers: Users who want the best performance and smooth visuals.
  • Power Users: Individuals who perform heavy multitasking and need a device that can keep up.
  • Android Enthusiasts: Those who prefer the flexibility and customization of the Android OS.
  • Those who want fast charging: Those who need the ability to quickly charge their phone.
  • Users who want a fingerprint sensor: The addition of the sensor may make it more suitable for those users.

Use Cases where Asus Zenfone 9 Excels:

  • Using the device comfortably with one hand.
  • Playing graphically intensive games smoothly.
  • Using the fingerprint sensor for faster unlocking.
  • Shooting stabilized high-resolution video.
  • Heavy multitasking and power-intensive applications.

Price-to-Value:

  • The iPhone 12 Pro Max is an older model. It may be available at a competitive price.
  • The Asus Zenfone 9 being a newer model is likely to be more expensive but has much better internal specs.

4. Decision Framework

Key Questions for Buyers:

  1. Size Preference: Do you prioritize a large display for media consumption or a compact phone for single-handed use?
  2. Performance Needs: Do you need the very best performance for heavy gaming or intensive multitasking, or is performance adequate with last generation phones?
  3. Camera Priorities: Do you value the versatility of a triple camera system, or would you prefer high quality video recording and gimbal stabilization?

Scenario-Based Recommendations:

  • For media consumption and Apple ecosystem users: The iPhone 12 Pro Max is a better choice due to its larger screen, good camera versatility, wireless charging, and Apple ecosystem integration.

  • For compact design and gaming: The Asus Zenfone 9 is more suitable due to its compact size, better performance, higher refresh rate display, fingerprint sensor, and better battery life.

  • For high-quality video recording: The Asus Zenfone 9 is better suited because it is capable of 8K recording, Gimbal stabilization and faster charging.

My Choice

If I had to choose between these two phones, I would go with the Asus Zenfone 9.

Here's why:

  1. Practicality & Portability: I prefer a compact phone that's easy to use one-handed, and the Zenfone 9 excels in this aspect. The significantly lighter weight makes it more comfortable for daily use, while the superior build quality with Corning Gorilla Glass Victus gives me peace of mind.

  2. Performance & Battery Life: As a moderate gamer and frequent phone user, the newer Snapdragon 8+ Gen 1 chipset provides a smooth and responsive experience. It provides better battery life which would be beneficial when I travel.

  3. Modern Features: The 120Hz refresh rate is a big plus for overall visual experience. The addition of a fingerprint sensor is also beneficial for ease of unlocking. The higher quality audio through Bluetooth is also something that is of high importance to me. The 8k and gimbal capabilities on the camera are also a nice bonus for me.

Although the iPhone 12 Pro Max has a larger screen which is good for media consumption, the benefits of a smaller, more portable, better performing device with higher quality audio outweigh the benefits of a slightly larger screen.

I do not find the Apple ecosystem integration important, nor would I benefit from the wireless charging capabilities or eSIM. For these reasons, I choose the Asus Zenfone 9.

Emily Harper
Emily Harper

Technology Insights Specialist

Dedicated technology writer specializing in mobile device analysis and technology communication. Expert at translating complex smartphone features into clear, actionable insights for diverse audiences.

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Bridging technical complexity with engaging, accessible narratives.